Area Sales Manager at Airtel Nigeria

Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development. We are recruiting to fill the vacant position below: Job Title: Area Sales ManagerLocation: NationwideJob PurposeTo maximize revenue and subscriber acquisition (gross and net additions) opportunities in assigned territory through channel effectiveness (wholesale & retail), adequate recharge availability and implementation of planned sales & distribution and marketing strategies.Duties and ResponsibilitiesTo achieve recharge sales target within state/area:Ensure adequate availability of all recharge denominations in sub channel partners [CP] and retail pointsEnsure channel partners are making stock available and distributing to their network of sub-CPs and retailersAchieve Electronic Recharge Cards [ERC] and E-pin target in agreed ratiosConstantly identify opportunities for driving activation and recharge sales within territoryAchieve Share of Gross & Net Additions (SOGA & SONA):Ensure full-fledged achievement of Gross Adds [GAD] targets by driving market initiatives in assigned area.Effective management of direct activation teams and monitoring of CP bus activation activities.Know your Customer [KYC] optimization at trade level by ensuring adequate and functional deployment of KYC kitsDrive KYC inactivity to nilOther initiatives to increase GAD including new site launchEnsure activation of quality GADs in assigned areaDevelop and implement activities that will increase SONA in assigned areaDecrement:Implement customer driven activities (product launches, town storms etc) in assigned areaDrive voice and data business performance by the implementation of revenue generating activities and initiatives in assigned territoryChannel branding and visibility:Ensure appropriate and effective outlet branding is carried out in line with the “look of success” within the territoryIdentify visibility opportunities for Airtel brand within the territoryEnsure intention to purchase [ITP] increases and gives impetus to customer market share [CMS] and revenue market share [RMS]Effective management of point of sale [POS] stock in the warehouse to avoid damage, wastage, and obsolescenceTrain market developers [MDs] on POS deployment in line with “look of success”Distribution Infrastructure:Recruit appropriate number of Retailers - Retail Selling Outlets [RSOs], SIM Selling Outlets [SSOs], Electronic Recharge Cards Outlets [ERCOs] in line with scientific distribution requirementsMigrate all other retailers to become one stop shop RSOs and SSOsMaintain the ratio of RSO(5): SSO(1) in line with scientific distributionMaintain KYC infra ratio of 1kit: 3SSOsIdentify and recruit suitable sub- CPs in the territory for effective product re-distributionBTS Management:Ensure constant cash low site [CLS] eliminationDevelop subscriber acquisition and other marketing initiatives to drive revenue in CLS locationsNew site launch plan and distribution preparednessEffectively drive and manage target driven initiatives and projectIndustry Awareness/Competition Intelligence:Effectively report competitive activities within assigned territory and implement adequate counter initiativesTrack on-going initiatives in the marketImmediately address or escalate any unusual competitor activity and sale support that may be a threat to the performance of the business. 

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