Analyst, Campaign Management at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.We are recruiting to fill the vacant position below:Job Title: Analyst, Campaign ManagementLocation: LagosEmployment Status: Permanent Department: Loyalty & CampaignJob Description:Assist in the development, implementation and measurement of various “Below The Line” campaign programmes that focus on customer retention and customer life-cycle management.Leverage the outbound and inbound channels for campaign execution aimed at reducing churn and increasing customers’ spend.Identify opportunities within the base for revenue optimization and campaign management with the aim of developing relevant programmes to address these opportunitiesMonitor and track campaign performance over campaign lifecycle and ensure right decisions are taken regarding continuing or discontinuing campaignsDesign and execute pilot campaigns to determine best approach to campaign deployment, offer development and campaign scripting before scale-upUtilize both inbound and outbound campaign management platforms for the purpose of campaign execution, deployment and evaluationEnsure no revenue dilution as a result of campaign activitiesProvide support to campaign segmentation analyst as required.Responsible for developing and executing Below The Line campaigns with the aim of generating incremental revenue and reducing churn on the networkManage the implementation, tracking and measurement of marketing campaignsWrite, edit and proofread campaign scripts to ensure the best and effective marketing communication is achieved to drive campaign uptake and improved campaign success rateRegularly monitor and measure ROI of campaigns and take key decisions regarding continuity or modification of campaigns.Collect and use data to inform new campaigns and the evaluation of existing campaignsAnalyse outbound and inbound campaign results and propose recommendations to the business based on campaign performance and evaluationExecution of overall customer base strategy to include but not limited to acquisition quality, welcome engagement campaign, upgrade and cross sell strategy, base migrations and retention strategyAnalysis of the customer base to identify segments that have revenue upliftment opportunity or who are a churn risk that require an interventionTake ownership of the Go to market process, ensuring all processes and customer journeys are designed and followedDesign monthly campaign calendar and campaign plan for execution ensuring timelines are met and targeting is in line with strategyPerform Customer Lifecycle Management activities that translate into elongated customer life cycle.Demonstrate broad understanding of Big Data end-to-end ecosystem and dependencies to identify trends in customer dynamicsInterface with segment managers to understand their campaign needs in supporting product development and performance throughout their product lifecycleLiaise with vendors responsible for managing systems/tools/capabilities within CVM for campaign management and analytical needsContribute and participate in campaign idea generation meetings and cross functional Customer Lifecycle Management meeting as required.Job ConditionNormal MTNN working conditionsMay be required to work extended hoursOpen plan office

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