Vacancy for Strategic Marketer at Target Travels Limited

Target Travels has been in existence since 1998 with an authorized share capital, fully equipped in accordance with International Air Transport Association (IATA) regulations and being managed by experienced personnel.Target Travels Limited is recruiting for Strategic MarketerResponsibilitiesAs a key member, the marketer will work with the sector business team to develop a marketing strategy, define the target audience and develop an execution plan to increase awareness, reputation and consideration for our services and solutions for the industry. Across Nigeria, the markets we compete in demonstrate huge growth potential and strong competitors. Additionally, the marketer is accountable for campaign execution, sales-marketing integration, and industry marketing engines and must hold high standards in operational marketing excellence. As a Strategic Marketer, you are a business leader and advisor first and foremost; a strong storyteller and savvy digital marketer with good industry expertise as a foundation. Your role is to take a customer-first, industry-centric, content-rich campaign approach with our activities in the market to elevate our brand and lead in your target vertical segment. Marketing Strategy:Develop marketing strategy and niche programs that bring key line of business solutions to market and establish the company brand as an essential, respected travel and business partner for companies.Define a marketing strategy that opens up new revenue streams. Create a targeting strategy for top accounts and manage the marketing pipeline that aligns effectively to sales strategies and growth targets.Concept initiatives targeting top accounts to increase awareness for cross- and upsell opportunities and to accelerate purchase.Marketing Campaign ExecutionCreate industry relevant campaigns that generate conversations with buyers and influencers that support the overall business strategy and meet key marketing objectives (awareness, interest, purchase, and advocacy).Deliver fully integrated marketing campaigns leveraging a mix of tactics such as direct marketing, industry events, executive conferences, immersive customer experiences, social and press/analyst relations.Identify business opportunities via campaigns with and through partner marketing aligned to key priority campaigns.Execute customer-centric campaigns tailored uniquely to a target audience segment, such as a micro segment of the industry or a single accountMarketing Insights & Operational ExcellenceApply strong, integrated marketing and communications management skills such as insights-driven strategies and execution and effective vendor/agency management.Develop and nurture strong sales-team partnerships with local and global marketing team integration.Provide regular analysis of the output of marketing campaigns, ROI analysis, FY goals and sales targets.Identification of industry trends and associated sales opportunities through gap analysis.Solid budget management, forecasting, and compliance.

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