Vacancy for Marketing Manager at PPC Limited

·         Develop strategy, marketing plan including developing product positioning, developing innovative key messages and defining the detailed plans for promotional/ advertising and sales activities in the country.·         Effective execution of all the marketing activities planned through the field force in co-ordination with the General Manager·         Plan new product launches from estimating the market size, to our volume plans , to final launch plan and then implement the same·         Research industry trends and competitive intelligence through survey and knowledge building programs to guide positioning decisions and ensuring that the field force is kept up to date.·         Design promotional inputs and schemes for the Healthcare Business in coordination with General Manager·         Have close liaison with field force to assess the response to promotional materials and ensure that these materials are being used optimally.·         Deploy effective KOL strategy and monitor implementation.DIGITAL MARKETING·         Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns·         Design, build and maintain our social media presence·         Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)·         Identify trends and insights, and optimize spend and performance based on the insights·         Brainstorm new and creative growth strategies·         Manage the Healthcare Business website including writing, editing and approving website copy and producing relevant content for their blog and e-books·         Manage external agencies /outsourced work

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