Segment Manager at MTN Nigeria

MTN is the largest provider of mobile network access and ICT solutions in Nigeria, connecting whole communities with each other and with the rest of the world.In 2001, MTN Nigeria was one of the first telecom operators to receive a GSM licence from the Federal government. Since then, we have led the growth in the voice market and today, we offer an integrated suite of communications products/services, including mobile voice and data, digital and mobile financial services as well as enterprise services to SMEs, public sector and corporate clients.At the heart of our company’s operations are a diverse group of committed men and women, who enjoy a work experience and culture that is challenging, dynamic and rewarding, guided by our core values of Leadership, Innovation, Integrity, Relationship and a Can-Do attitude.We were the first Nigerian company to be certified as an Investors In People (IiP) Gold company, which speaks to the depth and impact of our people management practices. It is also a reflection of our commitment to making MTN a Great Place to Work for our employees.With over 60 million customers, MTN is also the largest subsidiary of the MTN Group, a global brand spread across 22 countries in Africa, Asia and the Middle East.Division: CEO’s/Mobile Financial ServicesCore purpose of the JobTo create sustainable, profitable, market volume and value growth for the Youth, Mass & Corporate segments of the Financial services Market.To assist and support the Senior Customer & Channels Manager in the development and implementation of strategies for each of the segments, to achieve agreed business objectives.Job SummarySupport the Shareholder return strategy by developing and implementing Marketing Processes that are aligned to achieving all elements on the business score card.Participate in the review of Business Processes (headcount, process optimisation, etc.), to drive efficiency gains.Serve the Division’s internal customers and provide solutions to improve the customer experience.Strategic Partnerships with MTNN leadership team to drive awareness on expected behaviours and impact on non-compliance on bottom line results and company image/reputation.Drive planned strategy for the successful delivery of MTN Group and MTNN transformation initiatives focusing on Customer centricity.Drive an increase in MTNN’s Net Promoter Score.Conduct research on the market and customers, analyze data, search for trends and develop key findings, conclusions and indicated actions from qualitative/quantitative consumer and customer research.Develop detailed understanding of customer segment needs, behaviour, attitudes, and buyer valuesPlan and develop assigned Segment operational/Tactical plans to deliver growth strategy with the collaboration with other units e.g. Business development,  Channels, Business Intelligence and master brand  ManagerDevelop initiatives to stimulate customer usage and improve customer satisfaction via the customer management processNetwork and build solid relationships with internal units and relevant third parties (e.g. strategic investors, technical and finance partners, business consultants etc.) and develop a close working relationship with relevant information sources to provide an integrated service.Maintain effective working relationships with internal and external suppliers.Coordinate, coach and influence external partners and essential support departments across MTNN’s business units to deliver a seamless pre-sales and post-sales service experience.Develop advertising/communication concepts in support of MTN’s and partner banks brand building initiatives that can be successfully executed in the market placeReview market and internal conditions and contribute to the development of marketing strategies for the assigned market segments and ensure segment marketing strategies are based on clear propositions that are aligned with MTNN’s overall digital  plansDevelop detailed plans and programs to achieve set targets for profitability, revenue, value and market share, stir up preservation, etc in support of defined marketing strategies.Define market needs based on  customer insights and research to deliver relevant propositions targeted at the SegmentsMonitor execution of digital financial services strategy in line with overall digital strategyEvaluate new opportunities for expansion and revenue growth and develop creative and innovative approaches to drive sustainable growth in the markets.Develop and execute segment specific promotional campaigns to stimulate usage and profitable consumer connections.Design customers lifecycle  & value management plans to upsell and cross sell financial products and services, as well as to induce continuous usageIdentify, review and monitor demographic profiles of the assigned segment customers continuously.Identify and analyse new and emerging trends and understand their impact on needs for the futureProvide delivery and performance tracking support to management, identify opportunities and leverage MTN and HV segment value proposition to take advantage of such opportunities.Manage and contribute to the development of communication to drive understanding of the propositions to deliver business objectives.Manage advertising/promotions/events/activations independently from concepts stage (agency briefing–script-storyboard development) to executionDevelop advertising/communication concepts in support of MTN’s brand building initiatives and manage advertising/promotions/events independently from concepts stage (agency briefing–script-storyboard development) to execution (production- flighting).Contribute to the understanding of the financial strength of key projects involving changes in subscriber numbers, cost of product/service delivery, Marketing spend, airtime cost savings, average revenue per MFS user (ARPU), return on investment etc and proposing next stepsApply research skill to accomplish business objectives: analyze data, search for trends, develop key findings, conclusions and indicated actions from qualitative/quantitative consumer and customer researchContinuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape. Coach and train the team to ensure understanding of the objectives and goals of the department, awareness of set targets/requirements and regularly review their training needs.Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules. Job ConditionsNormal MTNN working conditions.May be required to work extended hoursNational and international travels Note: Multiple applications are not allowed.

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