Sales and Marketing at Cambridge Education Group (CEG)

Cambridge Education Group (CEG) is one of the world’s leading providers of pre-university academic, creative and English language courses. We provide pre-university programmes including A level, International Baccalaureate and University Foundation, as well as English Language study, to the growing market of international students seeking to enter the world’s leading universities.We are recruiting to fill the position below:Job Title: Student Recruitment Manager, West Africa – CATS and CSVPAReference: CEG 1933Location: Abuja or LagosDepartment: Sales and MarketingReports to: Regional Director CATS and CSVPA, WestDuration: PermanentJob OverviewOwn and develop the annual sales and marketing plan for West Africa Agents to build pipeline and to deliver recruitment and sales targetsWork with the Admissions and Student Advice teams to optimise lead nurturing activity and improve conversion rates for CATS and CSVPAKey Working RelationshipsThe UK-based agent support, Admissions, Student Advice and conversion teamsThe CATS and CSVPA marketing teams and the academic & operational teams within the College business unitBrand sales directors operating within the region – ONCAMPUS, Stafford House etc.Stakeholders within each of the CATS & CSVPA Colleges (Principals, Finance, Student Support etc.)Key Responsibilities and CapabilitiesAchieve new student recruitment via agents in West Africa in line with revenue growth and ROI objectivesMaintain strong working relationships with the key stakeholders mentioned in the section aboveChampion the Group’s Customers First initiative in Nigeria and contribute to continuous improvement in customer service levels, measured via agent and client feedbackReport back to the business on progress against objectives via agreed key performance metrics, providing market and competitor analysis where requiredSupport the cross-selling of ONCAMPUS and Stafford House where appropriate, liaising with colleagues on agent management and closing or referring any student leadsManage relationships with the agent network including CATS key accountsOwn and drive the strategy for new agent acquisition across the region to deliver growth objectives. Formulate and implement tactics to acquire new agents and reduce agent churnLead on agent management, including account planning, marketing plans and the management of commercial termsWork with the CATS and CSVPA marketing teams on strategy ahead of each academic year, in close liaison with the Student Recruitment Manager for CSVPA for creative arts activityKey Performance MeasuresAchievement of annual sales targets in the region for the recruitment for CATS and CSVPA students as defined and agreed annuallyNumber of agents sending students to Cambridge Education Group programmes and average student numbers per agentConversion rates by product against targetManagement of expenditure on sales and marketing activity within the agreed budget and against the targeted return on investment

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