Public relations (PR) is about managing reputation. As our PR you’l be involved in gaining understanding and support for our clients, as well as trying to influence opinion and behaviour.
You’ll use all forms of media and communication to build, maintain and manage the reputation of our clients. These range from public bodies or services, to businesses and voluntary organisations.
You’ll communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between the organisation and its public.
As the PR officer, you’ll monitor publicity and conduct research to find out the concerns and expectations of our clients. You’ll then report and explain the findings to the management.
Planning, developing and implementing PR strategies;
Communicating with colleagues and key spokespeople;
Liaising with, and answering enquiries from media, individuals and other organisations, often via telephone and email;
Writing and editing in-house magazines, case studies, speeches, articles and annual reports;
Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;
Organising events including press conferences, exhibitions, open days and press tours;
Maintaining and updating information on the organisation’s website;
Commissioning market research
Requirements & Skills
A graduate of any discipline.
Confident communication,organisational and presentation skills
Creativity and initiative
Strong organisational and time-management skills
The ability to work under pressure and to tight deadlines
Has interest in current affairs
Good analytical skills
Able to write concisely, effectively and interestingly
Ability to work under pressure
Keyboard and computer skills
Versatile in audio visuals
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