The Workplace Centre Limited - We are a World Class Skills Development and HR / ICT Consulting Services organisation that adds significant value to our clients and society.We are recruiting suitably qualified candidates to fill the position below:Job Title: Marketing & Digital Media ExecutiveLocation: NigeriaReports to: Marketing & Sales ManagerJob ObjectiveDevelop the marketing strategy for organization and co-ordinate all marketing campaigns.Promote Organization’s centre’s brand through website, social media marketing channels and SEO/SEM ensuring brand visibility via all digital communication channels.Principal Duties and ResponsibilitiesDevelop a marketing communications plan including strategy, goals, budget, policies and tactics by providing the requisite information, market intelligence, data and insight required for the process.Design and develop marketing campaign materials, brand loyalty schemes, promotions, special occasion packages, adverts etc. to create awareness for the company’s brand and products and increase the brand awarenessIdentify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.Develop and manage digital marketing campaigns, oversee the social media strategy and ensure a lasting digital connection between the organization and the customers.Launch optimized online adverts through Google AdWords, Facebook and other social media platforms to increase company and brand awareness.Actively generate and be involved in SEO efforts (keyword, image optimization etc.); write content for online newsletters and promotional emails and organize their distribution through various channels.Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)Collaborate with Creative Designer to improve user experience and present creative ideas for content marketing and website updates.Write and optimise content for the website and social networking accounts such as Facebook and Twitter etc; track and analyse website traffic flow; provide regular internal reports.Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.Establish and maintain relationships with key internal and external stakeholders especially media agencies and vendors. Acquire insight in online marketing trends and keep strategies up-to-date.