Adexen Recruitment Agency - Our client is a large company operating in West Africa, specialized in the importation and distribution of different products from branded foods, to fast moving consumer goods, for the best multi-nationals in the world.We are seeking applications to fill the vacant position below: Job Title: HoReCa Sales ExecutiveJob Reference: 1219Location: LagosIndustry: FMCG - Fast Moving Consumer GoodsFunction: Commercial & CommunicationJob DescriptionsThe HoReCa Sales Executive represents one specific beverage product in their area, gaining the customers confidence, securing the availability and visibility at POS and being responsible of the continuous volume growth.S/He will constantly detect business opportunities and trends in their area, build up a strong network of decision makers, possessing strong negotiation skills, and fostering a solution-oriented mindset.“Living” the product On Premise Culture:Assume and live the product OP Culture. Creation of “kindred spirits”Seen as a credible and knowledgeable person to know in the On Premise.Demonstrates that they are seen as a “Do it now” person by influential contacts, brilliant knowledge and leverage of all brand propertiesLive and breathe the nightlife environmentEngage key consumers through innovative activation that differentiates product from other drinks.Take responsibility for personal development and development as a Trade Marketing ManagerCommunication:On premise Know-how and product culture transfer to our customersPermanent teamwork with other Trade Marketing Manager and communication with National On Premise ManagerDevelop relative industry relationships (DJs, Promoters, Endemic Magazines, etc.) that results in business building initiatives.Event Activation:Ensure availability and premium High 5 execution around 3rd party and product events. Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive brand image and to offset moneyAttendance on key 3rd party and product eventsOrganize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations.Territory Management:Grow & protect On Premise accounts in the Area. Permanent analysis of the territory and account specific business to find opportunities and to drive distributionCorrect positioning of the brand and the product portfolio in the territoryIdentification, care and continuously development of local and regional On Premise accounts by a proper Route PlanningSet volume goals with each account that includes execution against product KPI’s. Review business volume and all business building initiatives permanentlyDrive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distributionRoutinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing.Administration:Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS …)Negotiate and implement commercial partnership agreements.Offset funds from financial contribution to added value.Fulfillment of report dead linesManagement of the local on-premise Budget. Bottom up planning and tracking of all marketing tools.Market Research:Observation and reports of competitor activitiesActive search of new opportunities for the Business in the regionIdentification of EPC outlets.On Premise Marketing:Putting the On Premise marketing strategy into practiceMaintain and utilize tools appropriately (Point of sale materials) to drive vertical growth. Ensure that all marketing tools are staged in the right accounts according to international on -premise guidelinesEngage and differentiate the brand through innovative support following the On Premise vision of bringing added value to our customers.Key Priorities:Securing the fulfilling of all International and national On Premise guidelines and the execution standards to reach a vertical growth in their customers. Continuously tracking of results accordingly.High 5 Execution:Perfect Serve: Ensure a cold product can is given to consumer when ordered as part of a mixer or as a stand-alone beveragePerfect Visibility: Stages perfect visibility in order to optimize salesConsumption Activation: Sells in appropriate consumption activation tools and communication piecesRight Price: Encourage the optimum price for product in all managed accounts as per international guidelinesMenu placements: Ensures products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink.