Digital Marketing Specialist at CAPAX 360

CAPAX 360 - Our client, is recruiting suitably qualified candidates, to fill the vacant position below: Job Title: Digital Marketing SpecialistLocation: Lagos Job Functions Planning, development, and execution of digital programs and campaigns including, SEO/SEM, email, social media, mobile and display campaigns: Design, build and maintain the company's social media presence. Including management of digital touchpoints, homepage and landing pagesIncrease brand awareness, promote company’s products and drive prospects to conversionInitiate effective marketing campaigns online and translate business goals into successful marketing campaignsEvaluate emerging technologies, keep the company at the forefront of digital media.Provide thought leadership and perspective for adoption on online brand communicationIdentify trends and insights, optimize spending and performance based on insightCollaborate with agencies and other vendor partnersBrainstorm new and creative growth strategiesUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channelsEnsure integrated marketing communications for all campaigns. Leverage events, PR, conferences, seminars and exhibitions online on relevant social media channelsMeasure and report performance of all digital marketing campaignsEvaluating customer research, market conditions, and competitor dataResponsible for planning and budgetary control of all digital marketing

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