Digital Marketing Officer at Libra Motors Limited

Libra Motors Limited is a transportation company that is into, Inter/Intra-City Mass Transit, Commuter Insurance Manifest Scheme, Bus Hire, and parcel services. Libra Motors Transport Company is committed to perform all work in the safest manner possible consistent with good transportation practices.We are recruiting to fill the position below:Job Title: Digital Marketing OfficerLocation: LagosJob DescriptionDigital marketing executive oversee the online marketing strategy for their organisation.He/she plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).In addition, he/she engage with the public through social media and ensure visitor flow to digital sites.Digital marketing executives also analyse and report on visitor data and devise new ways to market products and service.ResponsibilitiesInclude but not limited to:Develop and manage digital marketing campaignsOversee Libra Motors social media strategyManage and maintain the organisation’s website(s)Write and optimise content for the website and social networking accounts such as Facebook, LinkedIn and TwitterTrack and analyse website traffic flow and provide regular internal reportsAttain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversionContinually work on the Search Engine Optimization of the website(s)Edit and post videos, podcasts and audio content to online sitesArrange webinars and webcastsCreate online banner adverts and oversee pay per click (PPC) ad managementWrite copy for email marketing campaignsIdentify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketingWork on printed material to supplement online productsAttend product launches and networking events

Apply at