Digital Marketing Executives at Meadow Hall Group (MHG)

Meadow Hall Group (MHG) is an educational group with six subsidiaries; Meadow Hall Education, Meadow Hall Consult, Spring Meadow Edutainment, Meadow Hall Branchise, Meadow Hall Resources and Meadow Hall Foundation.As an educational service provider, Meadow Hall Group is committed to excellence and is passionate about the holistic development of children. At Meadow Hall, our shared vision is to raise excellent, Godly and well-rounded children who will attain their highest potentials in life and become lifelong learners. For children to be well-rounded individuals, they need to develop not just in the cognitive aspect but in all other areas such as the physical, emotional, social, artistic, creative and spiritual. With this realisation, the Group seeks to provide through its subsidiaries, opportunities for children to develop in all these areas thus being able to fully express their unique talents and intelligences and reach their highest potential. We are recruiting to fill the position below: Job Title: Digital Marketing ExecutiveLocation: LagosJob DescriptionsAssisting in the formulation of digital marketing strategies to build a lasting digital connection with customers and educational stakeholdersPlanning and monitoring the ongoing company presence on social mediaPlanning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various new media and social platforms and measuring its impact and effectivenessLaunching optimized online advertisements to increase company and brand awarenessSocial Media Campaign Management - Facebook, Twitter, LinkedIn, Instagram, Google+ and Youtube.Create and manage a social media community/forum to enhance customers engagement and emotional connectionExecuting Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, followers, shares, tweets, etc Develop strategies focused on increasing engagement, awareness and followers.Champions traffic acquisition and conversion using all digital marketing toolsPerforming activities relating to Search Engine Optimization on a continuous basis. Be actively involved in SEO efforts (keyword, image optimization etc.)Implement SEM, PPC, SMM, ORM and be proactive in preventing social media crisisCreating and executing SMS and E-mail based marketing campaignsReviewing and actively managing website and other online assets and sourcesPromoting employer’s products and/or services in the digital spaceUsing and researching the internet and new media to reach new customers, generate leads and retain existing customersAnalyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.Carry out photo shoots and video shoot. Photo editing and video editingDevelop quality creative designs, advert copy, ideas and social media content calendarProfessional use of Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, Illustrator, coreldraw and 3D software to create images and designs that identify company’s product or convey company’s message.Provide creative ideas for content marketing and work with Web Admin to update websiteAdopt web content creation tools like Canva, iMovie, VideoShop in developing and improving user experience and engagementMeasure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, Monster Insight etc.). Acquire insight in online marketing trends and keep strategies up-to-dateMaintain partnerships with bloggers, social media influencers and online directoriesMaintain consistent corporate image and brand positioning of Meadow Hall Group across online channelsResearch for third-party resources that would be on interest to social media followers.Keep an eye on trends and participate in brainstorming sessions. 

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