Digital Acquisition Lead at Michael Stevens Consulting

Michael Stevens Consulting - Our client, a leading Commercial Bank, is recruiting to fill the position below:Job Title: Digital Acquisition LeadLocation: LagosThe RoleShaping and delivering an overarching marketing and digital customer acquisition strategy for the unit, whilst analyzing and reporting on all marketing activity, using insights to drive decisionsWork closely with the commercial and development teams to ensure a consistent brand message and customer experience is delivered across all marketing channels including offline platforms, social community etc.Develop the units brand presence through targeted digital marketing campaigns, optimized content and high performing channels using innovative thinking and influencing skillsKey ResponsibilitiesCustomer acquisition through advanced digital marketingLead marketing in the digital space, working with several partners and agencies. In this role, you will lead implementing, optimizing and managing all digital / online marketing channels including SEO, PPC, affiliates, email, display and mobile channelsBuild innovative digital marketing strategies and driving these strategies through to delivery in line with marketing budgetsUtilize advanced web and mobile analytics to optimize budgets and marketing ROIAnalyze digital/ online trends and customer behavior and refining digital strategies to take advantage of opportunities identified 

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