Consumer Planning and Research Manager Job at Guinness Nigeria Plc

Job Title: Consumer Planning and Research Manager
Location: Lagos, Nigeria
Employer: Guinness Nigeria Plc (a Diageo company / Diageo Plc)

AutoReqId: 40650BR
Function: Marketing
Type of Job: Full Time – Exempt
Level: L5
Reports To: Head of Consumer Planning & Research

Context/Scope:
Guinness Nigeria Plc is part of the Diageo Africa and the No. 1 market globally by volume on Brand Guinness. Guinness Nigeria is a focused business unit that delivers significant volume and profit to Diageo (parent company).

Consumer planning has a critical role and responsibility for proactively identifying and driving consumer insights into the business.

Over the last three years the Consumer Planning and Research team has been transformed within the Diageo business moving away from research orientation towards planning with focus on pro-activity, research to drive growth, and actionable consumer understanding and insights.

Purpose of Role: This role is about using research outcome with a focus on consumer and market understanding to drive business growth.

Dimensions:
A. Financial: The role is responsible for the management of Research Budget

B. Market Complexity: Work across all Nigeria to drive insights that will unlock growth, drive profitability and deliver market share for Guinness Nigeria brands

Key Accountabilities:
• Supports the development of brand and implementation of brand strategy and communication by facilitating a deep understanding of the consumer (GAME planning)
• Leads regular brand reviews, actively champions and communicates consumer viewpoint to teams throughout the marketing process and ensuring that the consumer is at the heart of the brand teams
• Effectively facilitates workshops to unlock creative solutions on market and consumer issues
• Develops insights through the rigorous use of 5I’s tool
• Ensure consumer and market knowledge is distilled into clear actionable implications
• Manages research agency partners research process through ad-hoc and continuous research projects, while ensuring efficient budget utilisation
• Monitor and communicate trade information (AC Nielsen), volumes and monthly tracker data to the business
• Ensures M&E learning is applied to drive growth throughout the business
• Develops and drives best practice within consumer planning and research

Qualifications and Experience Required:
• Graduate Calibre
• 3-5 years experience in Business/Market planning
• Good understanding of market and consumer parameters
• Strong Research agency experience
• Good business strategy /business development experience
• Strong Communication and Interpersonal Skills
• Excellent analytics skills and Commercial acumen
• Ability to inspire and influence others to be passionate about consumers and market
• Ability to translate data into strategic insights and actionable plans
• Excellent project management skills
• Strong facilitation skills

Work Location: The role is based in Lagos and may require some travel within or outside the country



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