Consumer Insight & Market Intelligence Manager at UAC of Nigeria Plc

UAC of Nigeria Plc. is a leading private sector enterprise with active participation in the development of the country since 1879. A diversified, food-focused company, UAC’s operations span the animal feeds, packaged foods, real estate, paints and logistics sectors of the economy. We are committed to building and developing our people towards realizing their full potentials.We are recruiting to fill the position below:Job Title: Consumer Insight & Market Intelligence ManagerLocation: NigeriaReports to: General Manager-MarketingJob DescriptionTo provide consumer, shopper and market insights; synthesizes multiple pieces of research and information into clear and compelling recommendations for the business.Job Accountabilities/Key ResponsibilitiesConduct category segmentation projectsConduct new bundles positioning tests.Carry out new products development research (ideas, concept, product, pack, pricing, etc).Conduct product optimization/ formulation research.Maintain strong working relationship with relevant agencies.Support commercial team in the integrated commercial planning process by providing insights from brand health studies, usage and attitude studies, etc.Ensure accurate market projections for target forecasting.Conduct a retail audit.Keep abreast of competitor information.Carry out general market Intelligence.

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