Chief Marketing Officer at Africa Delivery Technologies Limited

Africa Delivery Technologies Limited - Our client, is an exciting new Internet Start-up company in the logistics market in Nigeria committed to offering online, reliable and secure parcel shipping services within large metropolitan areas. The client is entirely mobile-based platform and offers easy-to-use parcel shipping at the touch of a finger. The company brings together customers and drivers, starting in Lagos in Q3 2018.They are recruiting to fill the position below:Job Title: Chief Marketing OfficerLocation: LagosJob DescriptionThe Chief Marketing Officer - Nigeria is a critical member of the leadership team, responsible for driving new customer acquisition, growth and retention and profitable sales through development, implementation, management and optimization of online and offline marketing strategiesLeveraging a team of experienced marketing managers, a roster of leading ad-tech partners and the support of a world-class online marketing platform, this role is at the core of the growth engine that must be fuelled with strategic vision, constant innovation and air-tight optimization.ResponsibilitiesDevelop, implement, and manage customer acquisition and retention strategies across all external media channels and internal functional areas in NigeriaManage a team of experienced marketing managers to meet acquisition objectives, and mentor that team to move their careers to the next levelDrive advertising channel performance to meet new customer and sales revenue targets within established CPA and ROI constraintsOversee direct response programs including Paid Search, Display Advertising, Retargeting, Affiliate Marketing, Mobile Advertising, Social Advertising, SEO, Co-Marketing, Direct Mail and Emerging MediaManage the promotional strategy, calendar and alignment with business stakeholders across the organization to meet sales and margin targetsDevelop and manage the long-term acquisition marketing roadmap to meet larger business objectives and maintain an innovative edge on the competitionDeliver in-depth weekly, monthly, and quarterly analysis on performance of channels and drive a truly data-driven approach to all aspects of acquisition marketingFoster a culture of continuous optimization by developing and implementing a strong framework for iterative testingAbility to monitor technology and competitive landscape to lead and drive new innovative solutions to support business objectivesManage material P&L / budget media reconciliation processOwn the process details of significant monthly budgets, including P&L management, forecast alignment, and strategic investments in non-media costs (ad-tech, etc.)Partner with cross-functional teams to execute on core business objectives, including Social Media, PR, Merchandising, Creative/UI, Product/UX, Operations, HR, Legal and Finance teamsLeadership - Strategy:Decisions drive planning and short and long-term strategic initiatives across NigeriaEstablishes strategic analysis plans and objectivesConsistent track record of leadership and communication (inspire and motivate a team)Effective upward managementLeadership - Influence + Communication:Ease with Senior Management and can effectively interface/have influence at many levels with top executivesAbility to communicate with the use of strategic frameworksDemonstrated strategic command for all issues in the channels being managed, with a strong understanding/sensitivity for cross-channel impacts and interactionsProject and Process Management:Ensures budgets and schedules meet management requirementsProvides inputs and recommendations towards final decisions on administrative or operational matters and ensures operations’ effective achievement of objectives.Ability to manage through subordinate managersPeople Management:Effectively leads large cross functional projectsProvide Marketing leadership - have the ability to inspire and motivate a diverse team to achieve marketing objectivesAbility to successfully manage team morale in a group with high performance requirements and expectationsDevelops internal executive presence

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