Category Manager – Dairy at Promasidor Nigeria

Promasidor - We are an African company proud of our heritage and totally committed to the continent. We manufacture, market and sell unique brands which bring practicality and pleasure to millions of consumers across Africa.We are recruiting to fill the position below:Job Title: Category Manager - Dairy Location: LagosKey ResponsibilitiesCategory strategy & plans:Develop the Dairy category strategy within the overall portfolio strategy.Develop, gain approval for and execute annual activity plans across the marketing mix for each brand in the Dairy category.Ensure that sampling programmes are in line with the category strategy and supervise their planning & activation.Ensure core/major activities are evaluated and learnings captured for future brand planning.Marketing insight:Use consumer insight to develop strategies from which the Company can grow its Dairy business.Ensure the availability of relevant market information.Monitor and report on brand performance/health in the Dairy category, using agreed attributes and format.Support the Commercial Director in determining optimum pricing strategy for Dairy brands.Budget:Allocate marketing expenditure across brands and activities within the Dairy category.Manage the category marketing budget to ensure execution of agreed programmes and implement corrective actions where required.Results:Lead the preparation of annual integrated marketing plans for Dairy brands, to deliver business targets and agreed goals for all areas of the marketing mix for each brand.Evaluate and report on the effectiveness of Dairy category strategies and plans.People development:Lead and develop the capabilities of the Dairy brands team.

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