Category Manager at Aldelia Group

Aldelia Group - Our client, an international (Alcoholic & Non- alcoholic) drinks manufacturing company, is recruiting to fill the positon of:Job Title: Category ManagerLocation: LagosReports to: The MDJob PurposeTo ensure continued profitability and volume growth of the assigned brands through effective well-coordinated planning & prudent /innovative deployment of marketing and fiscal resources.ResponsibilitiesAccountable for setting up and delivering on growth objectives for the category you would be an assertive "growth enabler" who has a positive track record of maneuvering through the various challenges that faced the Nigerian markets last year.Leading the strategy development, NPD and consumer communication.Developing a clear vision combining all the factors of local /regional and global strategic initiatives you would generate the annual and three-year brand plans to deliver the business.Develop, gain approval for and execute annual activity plans across the marketing mix for each brand in the Dairy category.Ensure that sampling programmes are in line with the category strategy and supervise their planning & activation.Ensure core/major activities are evaluated and learnings captured for future brand planning.Use consumer insight to develop strategies from which the Company can grow its Dairy business.Ensure the availability of relevant market information.Monitor and report on brand performance/health in the Dairy category, using agreed attributes and format.Support the Commercial Director in determining the optimum pricing strategy for Dairy brands.Manage the category marketing budget to ensure execution of agreed programmes and implement corrective actions where required.Lead the preparation of annual integrated marketing plans to deliver business targets and agreed goals for all areas of the marketing mix for each brand. 

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