Brand Manager (FMCG) at Lorache Group

Lorache Group is a Marketing Management, Human Capital Development and Business Process & Strategist Consultancy Outfit, registered with Company & Allied Commission (CAC) of Nigeria to perform such businesses.Lorache works cut across multiple industries, including the consumer goods, finance, capital market, pharmaceutical, telecommunication, entertainment and leisure sectors etc. Basically, we develop integrated sales and marketing strategies focused around the point of purchase. We also devise transformational strategies through organization design, process definition, and commercial ability development.We are recruiting to fill the position below:Job Title: Brand Manager (FMCG)Location: LagosJob DescriptionWe are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.ResponsibilitiesAnalyze how our brand is positioned in the market and crystallize targeted consumers insightsTake brand ownership and provide the vision, mission, goals and strategies to match up toTranslate brand strategies into brand plans, brand positioning and go-to-market strategiesLead creative development and create motivating stimulus to get targeted population to “take action”Establish performance specifications, cost and price parameters, market applications and sales estimatesMeasure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issuesOversee marketing and advertising activities to ensure consistency with product line strategyMonitor product distribution and consumer reactionsAnticipate bottlenecksBrainstorm new and innovative growth strategiesAlign the company around the brand’s direction, choices and tactics 

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